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    • My learning
    • Intro to experimentation
      • Introduction
      • Lesson 1: Why you should experiment
      • Lesson 2: Experiment hypothesis
      • Lesson 3: Success and guardrail metrics
      • Lesson 4: Success metrics
      • Lesson 5: Set up your experiment
      • Lesson 6: Calculation frequency
      • Lesson 7: Target audience
      • Lesson 8: Sample size
      • Lesson 9: Quality assurance
      • Lesson 10: Run your experiment
      • Lesson 11: Evaluate your experiment and make a decision
      • Lesson 12: A/B tests and rollouts
      • Course wrap up
    • Intro to metrics
      • Introduction
      • Lesson 1: What is a metric?
      • Lesson 2: Metric roles
      • Lesson 3: Time considerations
      • Lesson 4: Capturing behavior
      • Lesson 5: Strategic metrics
      • Lesson 6: Interpretability
      • Lesson 7: Feasibility and sensitivity
      • Lesson 8: Variance reduction
      • Lesson 9: Select metrics
      • Lesson 10: Segment-level analysis
      • Course wrap up
    • Scientific product development
      • Introduction
      • Lesson 1: Why you should experiment
      • Lesson 2: The scientific method
      • Lesson 3: Randomized controlled trials
      • Lesson 4: Experiment hypothesis
      • Lesson 5: Case study
        • Case study
        • Answers to case study
      • Lesson 6: Why do we need statistics?
      • Lesson 7: Success metrics
      • Lesson 8: Detectable effects and sample size
      • Lesson 9: Make a decision
      • Course wrap up
    • A primer on hypothesis testing
      • Introduction
      • Lesson 1: Introduction to hypothesis testing
      • Lesson 2: True vs estimated effects
      • Lesson 3: Sampling distribution of the difference-in-means estimator
      • Lesson 4: Z-tests and how to reject the null hypothesis
      • Lesson 5: False postive rate and alpha
      • Lesson 6: True positive rate, MDE, and power
      • Course wrap up
    • Intro to Feature Flags
      • Introduction
      • Lesson 1: What is a feature flag?
      • Lesson 2: Lifecycle of a feature flag
      • Lesson 3: Clients
      • Lesson 4: Evaluation context and targeting
    • Sample size calculation - I
      • Introduction
      • Lesson 1: What is the required sample size?
      • Lesson 2: Alpha and power
      • Lesson 3: Baseline mean and variance
      • Lesson 4: Sample size playground - I
    • Sample size calculation - II
      • Introduction
      • Lesson 1: Multi-metric decision making
      • Lesson 2: Number of success metrics
      • Lesson 3: Number of guardrail metrics
      • Lesson 4: Number of comparisons
      • Lesson 5: Sample size playground - II
    • Sample size calculation - III
      • Introduction
      • Lesson 1: Binary metrics
      • Lesson 2: Treatment group proportions
      • Lesson 3: Variance reduction
      • Lesson 4: Sequential testing and sample size
      • Lesson 5: Sample size playground - III
    • Advance your experimentation
      • Introduction
      • Lesson 1: Guardrail metrics with non-inferiority margins
      • Lesson 2: Choose evaluation frequency
      • Lesson 3: Metrics' roles in experiments
      • Lesson 4: Cumulative holdback evaluations
    • Experimentation culture
      • Introduction
      • Lesson 1: Onboarding into experimentation
      • Lesson 2: Empowering experimentation champions
      • Lesson 3: Sustaining the experimentation culture
    • Videos

Welcome to Intro to experimentation

Intro to experimentation is an asynchronous, self-paced course where you dive deeper into experimentation. While experimentation is a broad topic, this course focuses on teaching you the basics of A/B testing. Much of what you learn in the course also applies to other types of experiments, like rollouts.

In the course, you learn the key concepts of A/B testing and how to set up, run, and monitor an A/B test—interchangeably referred to as an experiment—using Confidence. The focus of the course is on A/B tests, but much of what you learn in the course also applies to rollouts and other types of experiments.

Before you start this course, you should have a basic understanding of what it means to run an experiment end-to-end. In our experience, this helps you internalize the concepts in our courses.

In Confidence

If you haven't already, go through the A/B test quickstart to get hands-on experience running an experiment in Confidence.

Note

There are quiz questions throughout the course to help you check your understanding of the material.

Lessons

This course consists of the following lessons:

Lesson 1: Why you should experiment

Learn about the benefits of experimentation and how it can help you make better decisions.

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Lesson 2: Experiment hypothesis

Learn how to plan your experiment and craft a solid product hypothesis.

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Lesson 3: Success and guardrail metrics

Learn about the roles of success and guardrail metrics in an experiment.

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Lesson 4: Success metrics

Learn how to select metrics and how to configure the sensitivity to detect effects.

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Lesson 5: Set up your experiment

Learn how to set up an experiment, and how to collaborate with your team in Confidence.

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Lesson 6: Calculation frequency

Learn about the options for when to calculate results and how to choose between them.

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Lesson 7: Target audience

Learn how to select who to target with your experiment.

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Lesson 8: Sample size

Learn how to calculate the sample size you need to detect the effects you are interested in.

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Lesson 9: Quality assurance

Learn about the steps you can take to ensure that your experiment works as intended before you launch.

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Lesson 10: Run your experiment

Learn about what to keep track of while your experiment is live.

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Lesson 11: Evaluate your experiment and make a decision

Learn how to interpret the results of your experiment and decide the next steps for the product you are iterating on.

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Lesson 12: Choosing between A/B tests and rollouts

Learn how to choose between A/B tests and rollouts and when to use both.

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