Experiment like Spotify

Ship with Confidence.

Speed is growth only when it moves your metrics. Tie every release to your metrics.

Trusted by teams at

Great ideas become great products through iterations.

Daniel Ek, Executive Chairman and founder of Spotify

At Spotify, we believe experimentation lets us know what works and helps us understand why some things don't.

BUILT FOR MODERN TEAMS

Everything you need to ship the right features

Feature Flags

Create and manage flags from the CLI, Slack, your IDE, or the UI. Ship to who you want, when you want.

Confidence has helped us move experimentation into the hands of everyone, not just the data experts.

Anil Sharma

Head of Data Science and Analytics

Experimentation

Run A/B tests with automatic metric analysis. Know what works before you ever commit to it.

Within months of switching to Confidence, we were running 50% more experiments.

Ludwig Holmström

Director of Product Analytics

Safe rollouts

Define what “safe” looks like. Confidence monitors, alerts, and rolls back automatically.

THE SPOTIFY WAY

Battle-tested for the last decade at Spotify.

With a scientific approach to product evaluation, we make product decisions backed by data. A/B tests help us unveil the trade-offs we have to make, now you can too.

300+teams shipping daily

750M+Users world-wide

1000sof device types

INTEGRATIONS

CLI, Slack, UI or IDE. Confidence works where you do.

WORKS WITH

Slack

CLI

VS Code

Cursor

Claude

Terminal

#confidence-deploys

Erin10:42 AM

@Confidence enable Discover Weekly beta users

ConfidenceAPP10:42 AM

✔️ discover-weekly enabled for beta users
They'll see it on next load.

Message #confidence-deploys

ROLLOUTS & EXPERIMENTS

Set and forget. Confidence handles the rest.

With a scientific approach to product evaluation, we make product decisions backed by data. A/B tests help us unveil the trade-offs we have to make, now you can too.

Automatic % ramp-up on your schedule
A/B test or gradual rollout, your call
Pause or roll back instantly from anywhere

Prompted Playlist

You can safely keep your experiment running.

Current reach

50%

Next reach in 1 day: 70%

At launch30%

Yesterday50%

Apr 12th70%

May 1st90%

SAFE ROLLOUTS

Ship fast. Fix faster.

Define your guardrail metrics. Confidence catches regressions the moment they happen, and rolls back before your customers experience degrades.

#confidence-alerts

ConfidenceAPP2:14 PM

Metric deterioration ⚠️
The metric Time in checkout has deteriorated beyond your threshold.
View details

Active Minutes per Session

Guardrail

Control0.00

Treatment0.00

-5%0%5%

+0.000%Has deteriorated

20%10%0%-10%-20%

Feb 17Feb 19Feb 21Feb 23Feb 25Feb 27Mar 1

FLAG LIFECYCLE

Even the clean up
ships itself.

Once a flag hits 100%, Confidence notices. It opens the PR, removes dead code, and gets out of your way.

#confidence-flags

ConfidenceAPP9:30 AM

🎉 discover-weekly is fully rolled out.
Ready to clean up the stale flag?

Get to know Confidence

Everything you need to

grow an experimentation culture,

like we did at Spotify.

Drive adoption.

A core belief at Spotify is that the biggest incremental value from experimentation comes from a team that starts to experiment. Excellence shouldn't stand in the way of broad adoption.

DRIVE ADOPTION

Want to innovate like Spotify? Provide a self-serve onboarding to experimentation.

Self-serve onboarding

Scale experimentation with onboarding material and courses that have onboarded thousands of experimenters at Spotify.

Experimentation efficiency

Hide options that aren't essential for new experimenters in your organization. Make it easier for less seasoned teams by tailoring their experience to your needs.

Progress tracking

Track the adoption of experimentation and your velocity directly in the tool. See the progress of experimentation and the quality of your decisions on the insights page.

The experimentation tools used to

ship the most loved Spotify features

What is Confidence?

Confidence is an experimentation platform by Spotify. It helps us run experiments and make data-informed decisions throughout our entire business.