Great ideas become great products through iterations.
Daniel Ek, Executive Chairman and founder of Spotify
BUILT FOR MODERN TEAMS
Everything you need to ship the right features
Feature Flags
Create and manage flags from the CLI, Slack, your IDE, or the UI. Ship to who you want, when you want.
Confidence has helped us move experimentation into the hands of everyone, not just the data experts.
Anil Sharma
Head of Data Science and Analytics
Experimentation
Run A/B tests with automatic metric analysis. Know what works before you ever commit to it.
Within months of switching to Confidence, we were running 50% more experiments.
Ludwig Holmström
Director of Product Analytics
Safe rollouts
Define what “safe” looks like. Confidence monitors, alerts, and rolls back automatically.
THE SPOTIFY WAY
Battle-tested for the last decade at Spotify.
With a scientific approach to product evaluation, we make product decisions backed by data. A/B tests help us unveil the trade-offs we have to make, now you can too.
INTEGRATIONS
CLI, Slack, UI or IDE. Confidence works where you do.
WORKS WITH
@Confidence enable Discover Weekly beta users
✔️ discover-weekly enabled for beta users
They'll see it on next load.
ROLLOUTS & EXPERIMENTS
Set and forget. Confidence handles the rest.
With a scientific approach to product evaluation, we make product decisions backed by data. A/B tests help us unveil the trade-offs we have to make, now you can too.
- Automatic % ramp-up on your schedule
- A/B test or gradual rollout, your call
- Pause or roll back instantly from anywhere

You can safely keep your experiment running.
Current reach
Next reach in 1 day: 70%
SAFE ROLLOUTS
Ship fast. Fix faster.
Define your guardrail metrics. Confidence catches regressions the moment they happen, and rolls back before your customers experience degrades.
Metric deterioration ⚠️
The metric Time in checkout has deteriorated beyond your threshold.
View details
FLAG LIFECYCLE
Even the clean up
ships itself.
Once a flag hits 100%, Confidence notices. It opens the PR, removes dead code, and gets out of your way.
🎉 discover-weekly is fully rolled out.
Ready to clean up the stale flag?
Get to know Confidence
Everything you need to
grow an experimentation culture,
like we did at Spotify.
Drive adoption.
Self-serve onboarding
Scale experimentation with onboarding material and courses that have onboarded thousands of experimenters at Spotify.
Experimentation efficiency
Hide options that aren't essential for new experimenters in your organization. Make it easier for less seasoned teams by tailoring their experience to your needs.
Progress tracking
Track the adoption of experimentation and your velocity directly in the tool. See the progress of experimentation and the quality of your decisions on the insights page.
The experimentation tools used to
ship the most loved Spotify features