Lesson 3: Sustain an experimentation culture

In this lesson, you will learn how to use forums and experimentation drives to keep the experimentation culture thriving. These practices provide a platform for sharing ideas, solving challenges, and driving collaboration.

Experimentation forums

Regular forums are a great way to inject energy into the experimentation culture. Forums can include:

  • Discussions on current or planned experiments.
  • Sharing metrics and results interpretation strategies.
  • Addressing challenges like sample size and hypothesis testing.

Experimentation drives

Dedicated time slots, such as hack weeks, help teams focus on experimentation. Example activities include:

  • Creating feature flags and metrics.
  • Running A/A tests to validate your setup end-to-end.

By combining forums for inspiration with hands-on experimentation drives, you can create a self-sustaining culture of experimentation.