Lesson 2: Empower experimentation champions

In this lesson, you will learn how to identify and empower champions to drive experimentation culture in your organization. Champions are individuals who are either knowledgeable or enthusiastic about experimentation. Tapping into this interest can help you scale onboarding and practices across teams.

Steps to empower champions

  1. Identify potential champions who show interest or expertise in experimentation.
  2. Educate and mentor them with relevant resources:
    • Quickstart guides for your experimentation platform
    • Foundational experimentation courses
    • Videos on advanced experimentation topics
  3. Support champions with tailored material based on their role. For instance:
    • Engineers: Focus on feature flagging and rollouts.
    • Data scientists: Emphasize metrics and analysis.
  4. Facilitate recurring meetings where champions share their experiences, challenges, and learnings.
  5. Recognize and reward champions by ensuring their efforts are acknowledged, such as using the role to support promotions.

Empowered champions become super-experimenters who inspire others and drive cultural change.