Solutions / Startups

Start experimenting from day one.

75,000 free credits. Unlimited flags. No credit card. The same experimentation infrastructure Spotify runs on — sized for teams just getting started.

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Early-stage teams experimenting with Confidence

Ship fast without building experimentation infrastructure

At the startup stage, every decision matters more. You don't have millions of users to absorb a bad release. You need to validate ideas quickly, roll back mistakes instantly, and make data-driven decisions from the start — without hiring a platform team to build the tooling.

Confidence gives you Spotify-grade experimentation out of the box, on a free plan that's generous enough to run a real product.

Everything you need. Nothing you don't.

What's included on the free plan.

75K credits/month

1 credit = 1 unique user in an experiment. Enough to run meaningful tests with real users from day one.

Unlimited feature flags

Ship behind flags from your first commit. Toggle features, target users, roll back instantly. Always free.

Unlimited seats

Your whole team gets access. No per-seat pricing. Engineers, PMs, designers — everyone.

Google SSO

Secure authentication from day one. No separate identity system to manage.

EU or US hosting

Choose where your data lives. GDPR compliance built in, not bolted on.

Warehouse-native

Connect BigQuery, Snowflake, Databricks, or Redshift. Your data never leaves your infrastructure.

Up to $75,000 in credits for qualifying startups

The Confidence Startup Program gives early-stage companies everything in Growth, plus role-based access control, audit logs, unlimited surfaces, and migration and onboarding support — with up to $75,000 in credits.

Eligibility: Pre-Series B, under $10M ARR, less than 3 years old
What's included: Everything in Growth, plus: role-based access control, audit logs (12 months), unlimited surfaces, migration & onboarding support
How to apply: Email us at confidence-startups@spotify.com

From first flag to first experiment in under an hour

Validate before you build

Put your next feature behind a flag. Show it to 10% of users. Measure engagement before committing your entire roadmap to an idea. Kill what doesn’t work before it costs you a sprint.

Ship without fear

Continuous deployment from day one. Every release is a gradual rollout. If something breaks, you’re one click from reverting — no deploy, no incident, no downtime.

Build an experimentation culture early

The hardest part of experimentation isn’t the tooling — it’s the habit. Teams that start early make better decisions at every stage. Confidence gives you the defaults that keep your experiments trustworthy as you scale.

Built for teams just getting started

75K: Free credits per month
$0: To get started
< 1 hr: To first experiment
$75K: Startup program credits

Get Started

Experiment like Spotify.

Start free trial Contact sales

Ship fast without building experimentation infrastructure

Confidence gives you Spotify-grade experimentation out of the box, on a free plan that's generous enough to run a real product.