About Confidence
Experiment like Spotify, with Confidence
We built Confidence for how Spotify actually runs experiments. Same platform, now available outside Spotify.
Started inside Spotify
Confidence came out of the team that runs more than 10,000 experiments a year at Spotify. Feature flags, A/B tests, rollouts, metrics, and stats, wired together in one place.
Warehouse-native from day one
Every account gets a managed warehouse when you sign up, so you can run experiments without wiring up infrastructure first. On paid plans, you can also connect your own BigQuery, Snowflake, Redshift, or Databricks warehouse. Either way, analysis runs in SQL you can inspect.
Operated by Spotify
Confidence is built and operated by Spotify AB in Stockholm, Sweden. Read the docs, our security practices and privacy policy, or get in touch.
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