Skip to content
  • Pricing
  • Blog
  • Bootcamp
  • Contact us
  • Login
Start free trial
Solutions / Product managers

Ship decisions, not opinions.

Run experiments without filing engineering tickets. Adjust feature variants, set targeting rules, and read results — all in the same platform your engineering team already uses. No code required.

Start free trialContact sales

Move at the speed of your ideas

Self-serve flag variants

Engineers define the flag schema once. After that, you create new variants and adjust behaviour — layout, copy, model versions — without writing code or filing a ticket.

Visual targeting rules

Target by user segment, region, device, or custom attributes. Set up experiments and rollouts with a visual rule builder. No SQL, no config files.

Experiment results you can read

AI-generated reports summarise what happened, why it matters, and what to do next. Guardrail violations are flagged automatically. No p-values required.

Gradual rollouts you control

Ramp from 5% to 100% at your own pace. Pause, roll back, or adjust at any point. Every rollout is a safety net.

No waiting on engineering

Typed schemas make it safe for non-engineers to ship changes. Approval workflows give your engineering team visibility without becoming a bottleneck.

One platform for flags + experiments

Feature flags and experiments live in the same tool. Take a feature from internal test to A/B test to full rollout without switching platforms.

From idea to evidence in days, not quarters

01

Hypothesis

You have an idea. Instead of building the full feature and hoping it works, you scope a testable version. Engineering wraps it in a flag.

02

Target

You set the audience — 10% of users in Germany, or power users on iOS, or employees only. The visual rule builder makes targeting intuitive. No SQL, no engineering ticket.

03

Measure

The experiment runs. Guardrails protect your key metrics automatically. You do not need to remember to set them up. Results update in real time with always-valid confidence intervals.

04

Decide

The AI-generated report tells you what happened in plain language. Ship, iterate, or kill. The evidence is clear, the decision is yours, and the whole cycle took days instead of a quarter.

Built for product managers who ship

0
Code required
2 min
To create a variant
42%
Regressions caught
AI
Generated reports
Get Started

Experiment like Spotify.

Start free trialContact sales
Spotify

Learn more

  • Feature flags
  • About Confidence
  • Read our blog
  • Take the bootcamp
  • See comparisons
  • Glossary
  • Why not Bayes?
  • RFP guides
  • Listen to us
  • Read our docs
  • Status page

Solutions

  • Startups
  • Scale-ups
  • Enterprise
  • Engineers
  • Data scientists
  • Product managers

Need help

  • Contact us

Legal

  • Terms of Service
  • Data Protection Agreement
  • Privacy Policy
  • Security

© 2026 Spotify