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A metric is an aggregation of a measurement across instances of an entity.

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Create a Metric

1

Go to Confidence

2

Select Metrics on the left sidebar

3

Click + Create

4

Enter the name and description

In the About step, enter the name of the metric and optionally a description. You can also set an owner.
5

Select metric type

In the Type step, select whether you want to create a conversion, consumption, or click-through rate metric. Select Custom to access average/share or ratio metrics for full customization.
6

Select the entity and fact table

In the Inputs step, select the entity you want to measure and the fact table that has the measurements for your metric. Optionally add filters to include only rows that match specific criteria.For average metrics, select how you want to aggregate data within units. See the average metrics section for different types of aggregations.For ratio metrics, select the numerator and denominator for the ratio. See the ratio metrics section for more information about the different options available.
7

Configure time window

In the Time window step, select when to include entities in metric results and set the starting point and duration for evaluating the data.
8

Suggest usage (optional)

In the Suggested usage step, set a preferred direction and threshold for the metric. These appear as defaults for your metric, but users can override them.
9

Review and create

In the Summary step, review your metric configuration. You can edit any section before clicking Create.
To create metrics via the API, see Create Metrics in the API how-to guides.

Validate Metrics

Verify your metric is calculating correctly

Metrics Reference

Deep dive into metric types and configuration

Create Fact Tables

Set up the data source for your metrics

Launch an A/B Test

Use your metrics to measure experiments