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A segment is a definition of a subpopulation, like a certain cohort of users.

Create a Segment

1

Navigate to Segments

Select Segments in the left sidebar.
2

Click + Create to create a new segment

3

Give the segment a name

The name can’t be changed later, so choose wisely.
4

Define the inclusion criteria

Define the inclusion criteria for the segment by clicking + Add attribute, + Add segment, or + Add group in the Inclusion criteria section. You can add multiple criteria.
5

Set the allocation of the segment to the desired percentage