The entities represent the things you’re experimenting on, like your users. You can use other entities, like ad, product, or visitor. Each entity has a unique identifier with a specific data type. For example, if you have a UUID that identifies your users, your primary key type is a string.Documentation Index
Fetch the complete documentation index at: https://confidence.spotify.com/llms.txt
Use this file to discover all available pages before exploring further.
Related Resources
Create Entities
Step-by-step entity creation guide
Entity Relation Tables
Connect different entity types
Assignment Tables
Configure experiment assignments
Fact Tables
Set up entity measurements

