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Exclusivity groups ensure that experiments don’t overlap, so no user is in multiple experiments at the same time.

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Create an Exclusivity Group

If you don’t already have an exclusivity group, create one first:
1

Go to Surfaces on the left sidebar

2

Select the surface

3

Select Settings

4

Select Add exclusivity group

5

Configure the exclusivity group

Give it a name and description. Choose whether it should be marked as suggested, which means it will be automatically pre-selected for experiments on the surface.

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Make an Experiment Exclusive

1

Go to the experiment

Go to Confidence and find the A/B test or rollout you want to make mutually exclusive with other experiments.
2

Select the surface

Select the surface on which the exclusivity group lives.
3

Select the exclusivity group

Select the exclusivity group you want to use.
4

Click Save

The experiment is now mutually exclusive with other experiments that share the same exclusivity group.

Exclusive Experiments Reference

Deep dive into exclusivity groups and configuration

Create a Surface

Organize experiments with surfaces

Launch an A/B Test

Run your first exclusive experiment

Surfaces Reference

Learn about surface management