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Conditional targeting rules assign variants to users based on conditions and percentage allocation.

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Create a Conditional Targeting Rule

To create a conditional targeting rule, follow these steps.
1

Go to Confidence and select Flags on the left sidebar

2

Go to the flag you want to add a rule to

3

Click the add rule button in the Rules section

4

Select Create conditional targeting rule

5

Step 1: Add a description (optional)

Describe why you’re adding this rule. This helps others understand the purpose and intended effect.
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Step 2: Define the targeting

  • Serve: Select the variant to serve to matching users.
  • To: Set the percentage of traffic that should receive the variant (0-100%).
  • Of: Select the attribute to use for randomization.
  • Matching: Define conditions based on context attributes, or select Any context to match all users.
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Step 3: Choose environments

Select whether the rule applies to all environments or only specific environments. This step only appears if you have more than one environment.
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Click Create and activate

The rule is created and immediately active. To create without activating, select Create as draft from the dropdown menu next to the button.
Traffic matching your conditions receives the variant according to the percentage you defined.

Rules Reference

Deep dive into rule types and configuration

Create Individual Targeting Rules

Force specific variants for testing

Reorder Rules

Manage rule priority and order

Define Audience

Configure targeting criteria