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Add targeting criteria to your segments to filter users based on attributes from the evaluation context.
See Targeting Criteria in the reference for details on operators, value types, and how criteria work.

Use Equality Matching

Match users where a field equals a specific value:

Use Set Matching

Match users where a field equals any value from a set:

Use Range Matching

Match users where a field falls within a range:

Match Against Another Segment

Check if a user is in another segment:

Combine Multiple Criteria

Use AND, OR, and NOT to create complex logic:

Use Nested Fields

Reference nested fields with dot notation:
This matches against evaluation context like:

Next Steps

After setting up targeting criteria:
  1. Coordinate segments to make them mutually exclusive
  2. Create flag rules to assign variants
  3. Resolve flags with the appropriate evaluation context